Religion As A Cyber Society Essays - Monastery, Cyber,

Religion As A Cyber Society The exponential development of the Cyber society and Cyber culture inside the Internet has not gone unnoticed by the ?strict network.? As I compose, church sites are being distributed and electronic supplication bunches zoom by in modems and wire arranges over the globe. Indeed, even disconnected religious communities like the Monastery of the Christ in the Desert (see sidebar) can send their Benedictine messages from their shelter in New Mexico. New age religions likewise utilize the [virtual] soil of the Internet as the focal point of their ?virtual church? (see end of the Cyber society Observation for joins on strict website pages). Considering these, it is sheltered to compose that Religion includes consistently fused itself inside the domain of Cyber society. The nearness of Religion in Net Culture isn't an unexpected pattern. Despite the fact that Religion and Modernity doesn't have the best relationship, Religion has discovered that they have to acclimate with the present patterns of innovation to endure. Religion sees Modernity (close by with secularization) as a danger to profound prosperity and presence of its temples. Today for instance, participation in Christian divisions is diminishing and the quantity of clerics is on the descending incline too. The declining patterns are set on present day person's inclination to consider religion ?neither great nor terrible yet basically unimportant.? (Encarta ?Religion?) Another explanation lies in the notoriety appropriated to science, the assortment of information that made no reference to otherworldly divine beings and the establishment of the considerable number of advances that made human life simpler. The strict associations perceive the decrease in enrollment and strict lack of involvement of the general masses. Rather than going censuring the innovation, they adjusted to it and utilized it to play out their fervent work. Zeal initially implies ?individual responsibility to Christ and the authority of the Bible (Encarta ?Religion?).? Zeal can likewise mean the spreading of God's assertion. History saw the places of worship's endeavors to ?convert? individuals with the assistance of revelation and advancement. For instance, the development of the versatile press type by Johann Guttenberg in Germany changed the careful exertion of replicating the book of scriptures by hand. Anybody would now be able to get to a book of scriptures anyplace they need it. With the creation of the TV and radio came the TV and radio evangelists, spreading the ?expression of their God? what's more, changing over the majority. Numerous chapels really own stations and record studios that would help set up the dependability of their religion. The introduction of the Internet, anyway is a totally different stage through and through. As a digital minister in one the new-age religions puts it (with overstated certainty and balanced voice), ?The Internet has the capability of developing into the best specialized instrument ever (Busch 1).? The Internet is once in a while disdained as the danger and proclaimed as the hero of society. How has the Internet functioned for Religion? The Internet, for one, has become the essential reproducing ground for New-Age places of worship and religion, generally making a ?virtual church? in the limits of their site pages. New Age Movement: ?Another type of otherworldliness that offers people the chance to reconnect with enchanted components of oneself and subsequently the more extensive cosmos?relationships that are commonly clouded by mainstream culture and regularly are not tended to in scriptural conventions?. (Encarta ?Religion?) A portion of these New Age Churches incorporate Cosmosofy, Digitalism and The First Cyber Church of the Scientific God. Most, if not the entirety of the digital places of worship attempt to make a congregation that joins love for God as identified with science. For instance, Digitalism is a modernized religion dependent on the marvels of innovation and Buddhism. The First Cyber Church advocates an affection for God and humankind with great science as establishment. Overall, these new religions attempt to meet anyone's otherworldly needs. Conventional Churches and categories have likewise exploited the Internet. Huge numbers of these religions have set up site pages, similar to the Vatican, Qabalah (for knowledge on Jewish Mysticism) and Anglicans Online to give some examples. A rundown of conventional houses of worship and their connections are found toward the finish of this paper. The old religions like the New age religion utilizes the Internet to spread their message of confidence with the guide of the advances

Tips For Writing a College Entrance Essay

Tips For Writing a College Entrance EssayStudents taking an entrance exam will want to know how to write the best college entrance essay. Essays are typically required for admission into higher education, and students need to be prepared for the exam. Therefore, they should take the time to learn how to write a good essay.The key to writing a good college entrance essay is to begin with a solid foundation. Most students begin their essays with a statement about themselves or others. This is a great starting point because it brings the essay to life, whether it is an essay about their favorite subject or the authors' personal experiences. It is also a great place to start the essay. If you find yourself lacking in information, consider giving your readers a small nugget of information here or there to whet their appetite.The first paragraph of the essay is where students can provide a little background about themselves. The entire essay is written from the perspective of the essay wri ter. This means that they should provide their thesis statement here as well as the basic premise of the rest of the essay. Remember, the whole point of the essay is to convince the reader that you are right, not to convince the reader that you are wrong. So make sure that you present yourself or the topics you are discussing in a positive light.Before students begin writing their college entrance essay, they should be aware of the research they will be doing. Researching is an essential part of the writing process, so it is a good idea to prepare a list of questions and answers to some of them. For example, if you are writing an essay about Donald Trump, why do you think he is a good candidate for president? If you are writing about your family, what do you know about the person you are writing about?Students also need to know what they are looking for. Do you need an introduction? Do you need a conclusion? Do you need a closing statement? Knowing what you are looking for ahead of time will help make it easier to write your essay.Then students should plan out their essay. They need to have a rough draft of the essay at least two weeks before they turn in their work. Since most college entrance exams consist of an essay, it will be easier to remember the outline of the essay. Students should also make sure they write their essay in a manner that will help them in essay competitions.Finally, students should make sure they format their college entrance essay well. Students should avoid excessive wordiness, yet they should not use too many words either. They should also format their essays in such a way that makes the most use of their paper.College entrance essays are typically long, so students must be prepared for several months to prepare their essay. By using the tips above, students can improve their chances of getting a high grade on their essay.

Understanding the 4Cs of the Marketing Mix

Understanding the 4Cs of the Marketing Mix AN ALTERNATE MARKETING MIXTraditionally, the marketing mix is a combination of 4P’s and is more business oriented. These 4P’s are product, price, place, and promotion. More can be read about it here.  Another version of this marketing mix is the 4C’s model. This model is more consumer oriented and this focus has led to a primary use in niche marketing. This does not exclude it for use in products serving a mass market however. This alternate marketing mix is made up of four key variables:ConsumerCostCommunication Convenience The 4P’s and 4C’s can be taken as two sides of the same coin, with one being a buyer’s perspective and the other, a seller’s. But considering the marketing mix from a 4C perspective is not just an exercise in semantics. Instead, it reflects a change in mindset to encourage marketers and executives to view their entire process and value chain from the customer’s point of view.Development of the 4C ModelAccording to Annmarie Hanlon of Smart Insights , there are two 4C models within the marketing domain which should not be confused with each other. One is the 4C model for marketing communications. This was put forward by Jobber and Fahy in 2009, and is a combination of four factors: clarity, credibility, consistency and competitiveness.The other model relates to the marketing mix and was proposed by Lauterborn in 1990. The Lauterborn model is what we are focusing on for entrepreneurs in this article.The idea or this model stems from an article written by Bob Lauterborn in 1990. This article was featured in Advertising Age, and in it Lauterborn stated that the 4P’s were no longer relevant and did not help today’s marketer address any real issues. He listed the variables he felt were necessary instead. He began with ‘consumer wants and needs’ as the key focus for product-led companies who tend to make products that the customer does not want. His second variable was the ‘cost to satisfy’ based on the irrelevance of pri ce among many other factors. The third factor is the ‘convenience to buy’, an interesting concept in today’s world of 24/7 availability. The last variable was ‘communication’, with a proposal that instead of a more manipulative promotion, communication should be a two-way dialogue between the customer and the company.THE 4C’s EXPLAINED In this article, we will look at 1) an alternate marketing mix, 2) the 4C’s explained, 3) using the 4C model, and 4) an example of the 4C’s.AN ALTERNATE MARKETING MIXTraditionally, the marketing mix is a combination of 4P’s and is more business oriented. These 4P’s are product, price, place, and promotion. More can be read about it here.  Another version of this marketing mix is the 4C’s model. This model is more consumer oriented and this focus has led to a primary use in niche marketing. This does not exclude it for use in products serving a mass market however. This alternate marketing mix is made up of four key variables:ConsumerCostCommunication Convenience The 4P’s and 4C’s can be taken as two sides of the same coin, with one being a buyer’s perspective and the other, a seller’s. But considering the marketing mix from a 4C perspective is not just an exercise in semantics. Instead, it reflects a change in mindset to encourage marketers and executives to view th eir entire process and value chain from the customer’s point of view.Development of the 4C ModelAccording to Annmarie Hanlon of Smart Insights, there are two 4C models within the marketing domain which should not be confused with each other. One is the 4C model for marketing communications. This was put forward by Jobber and Fahy in 2009, and is a combination of four factors: clarity, credibility, consistency and competitiveness.The other model relates to the marketing mix and was proposed by Lauterborn in 1990. The Lauterborn model is what we are focusing on for entrepreneurs in this article.The idea or this model stems from an article written by Bob Lauterborn in 1990. This article was featured in Advertising Age, and in it Lauterborn stated that the 4P’s were no longer relevant and did not help today’s marketer address any real issues. He listed the variables he felt were necessary instead. He began with ‘consumer wants and needs’ as the key focus for product-led compan ies who tend to make products that the customer does not want. His second variable was the ‘cost to satisfy’ based on the irrelevance of price among many other factors. The third factor is the ‘convenience to buy’, an interesting concept in today’s world of 24/7 availability. The last variable was ‘communication’, with a proposal that instead of a more manipulative promotion, communication should be a two-way dialogue between the customer and the company.THE 4C’s EXPLAINEDThe Goal of the 4C’sThrough its focus on the customer, the 4C’s marketing mix is a step away from the traditional mass marketing concept. In mass marketing, the company selling a product has a tendency to view the audience as just that â€" a large featureless mass â€" with no in depth understanding of what the customer truly wants from a product. The 4C’s divert action towards niche marketing instead, where the conversation is often closer to one-to-one and there is more of an effort to unders tand who the customer is and what their actual needs are.For niche marketing, it is necessary to access detailed market research to identify those markets which are not rife with competition but may prove to be lucrative. Once this kind of market is identified and understood, the 4C’s can be brought into effect.What Are the 4Cs?In studying the 4C’s, it makes sense to view them in comparison to the incumbent 4P’s for a more detailed view of both marketing mixes. It may be in the best interests of a marketer to consider both the consumer’s point of view and the organization’s.1) Consumer (and Product)Here, instead of beginning the story with a product itself, the focus is on selling only what the customer specifically wants to buy. This means that it becomes an absolutely vital activity for the marketer to spend time studying these consumer wants and needs in-depth. Only this detailed understanding will allow a company to sell with accuracy what the customer will buy.At the core of any marketing effort is the product itself. This however, is just one piece of the puzzle. The product must be something that the customer finds desirable and there must be something unique about it that sets it apart from all the rest of the competition. The most effective way to achieve this is to first find the right untapped market, and then develop the product instead of trying to fit a ready-made product into a market. Product testing, therefore, becomes a key element of both the product variable and the customer variable. The understanding should be of what the product can give the customer both in the eyes of the manufacturer and in the eyes of the consumer.2) Cost (and Price)When understood correctly, the cost variable gives more detailed information about the customer than the price variable does. A good way to understand the difference in price and cost is given here. Price is the amount of money that a consumer will be willing to pay to acquire a good or service. On the other hand, cost is the amount that goes into the production of a good or service. This is the sum of the value of all inputs to production such as land, labor, capital and enterprise.Within the total cost to satisfy a customer need, price becomes one of the many factors. Other factors may include the cost of time to acquire the product, the cost of conscience when it comes to consuming the product, the total cost of ownership, the cost to change to a new product and the cost of not selecting an alternative.There is a common misconception among marketing professionals that the main motivation for a product purchase is the price. Though price based positioning may provide some initial success, in the long term, this turns out to be a less successful move. If the product is given a price that undercuts cost to gain the market, then the company will be at a disadvantage. If the product is priced at a premium without understanding its value to a customer, it will never be purcha sed.Instead, a focus on cost to satisfaction will mean that there is more important information being taken into account than just the purchase price. A focus on this C will help find ways to actually increase the price of the item while decreasing the cost to satisfaction through measures that have a minimal influence on the company’s bottom line.3) Communication (and Promotion)Lauterborn considers promotion to be a manipulative factor driven only by the seller. Instead, he viewed communication as a more cooperative activity and driven more by the consumer of a product.A traditional marketing mix uses promotion as a tool to put information about the product in front of the customer. Promotion and its methods continue to evolve with new avenues and means to reach the consumer. Though these methods of promotion remain effective, a niche marketing focus needs a bit more.Communication will work toward creating a meaningful relationship with the customer with a focus on what they need and what their lifestyle is. The focus is wider and more inclusive of the different forms communication can take. There is more of a give and take between buyer and seller. Looking at advertising as this form of communication can help a marketer understand their market better and increase sales and customer loyalty.4) Convenience (and Place)The proliferation of online marketplaces, credit cards, catalogues and cell phones has made the provision of products to the customer a whole new ball game. A customer is not bound to actually go to a physical location to meet a need and there is an endless variety of places online to do so. This means that a marketer needs to be aware of how a particular customer group likes to make their purchases in order to make it convenient for them to buy. While place from the 4P model took into account the traditional value chain involved in getting a product into a customer’s hand, the convenience variable considers much more.[cp_modal id=cp_id_75506] [/cp_modal]USING THE 4C MODELFor a small business owner, the 4C’s can provide a much needed edge over the customers if understood and used in the best possible way. This model can also help a small business take on bigger and more established competitors. The key point, repeated often, is to remember to identify and understand target consumers as well as their needs and wants. The next step is to offer tailored products and services that are meaningful to the customer and can lead to increased sales.A very easy way to use the model for an entrepreneur is given below. There is a simple template that can be used as well as a few key questions to ask.Quite simply, the company can list the current situation for each of the 4C’s in the first column. In the next column, a benchmark organization can be used to compare. This can be a top competitor for the organization and one it aspires to beat. The last column can be used to highlight actions that can be taken to reach the desired posi tion in the market.Some questions to ask regarding each of the 4C’s include:CustomerWhat is the competitive advantage?Who is/are the most appropriate target customer(s)?What are their needs and wants?What is the product or service worth to the consumer?Is the customer driving all decision making?Cost What is the price you mean to charge the customer?Has there been adequate research to determine this amount?Is this figure reasonable and affordable?Is the figure profitable for the company?What is the total cost that a customer will incur when acquiring the product?What considerations apart from price will encourage a customer to buy?Is the value of the product to the customer enough to support all the costs?CommunicationIs there a communication plan in place to ensure meaningful customer dialogue?Is the link between this communication and resulting customer confidence and sales understood?Does the communication answer questions the customer may have such as, ‘What’s in it for me ?’Is there a social media strategy planned to both promote a product and gather customer insights?Is there a plan to adapt communications to each of the target markets?Convenience What are potential barriers a customer may face in locating and purchasing a service?How do you plan to remove these barriers?Do you have an informative and easy-to-navigate website in place?Is the website optimized for mobile use?If you sell online, are the purchase, payment and fulfillment processes secure and intuitive?Is your product available to buy through multiple channels?Is there adequate customer support in place?EXAMPLE of USING THE 4C’s IN CONTENT MARKETINGThe 4C’s of marketing can be very valuable for marketers looking to generate consumer oriented and relevant content and product messages. The 4C thinking will help these marketers connect with their audience and turn the consumer into an advocate of the brand.Consumer The content should be focused on the customer and not on you, the co mpany. This means the content needs to be full of useful insights, tips, best practices and news for the audience to use in order to meet their needs. From a practical perspective, the audience is more likely to keep coming back for content that relates to them directly instead of to the company. As an example, a fashion retailer should give tips on how to dress for a particular season or event, insight into trends and how-to guides, among others. This approach helps build lasting relationships with consumers, keeps bringing them back, and turns them into advocates for the brand.Cost This includes not only the monetary cost of the product, but also the cost of using it. In content marketing, this means that an article needs to be easy to read, have a practical yet attractive layout and the right language. Cost-effective content will mean a well written and well-presented website which is easy to navigate and is optimized for different screens and people.Communication The internet has offered the savvy marketer a variety of options for forming communication links with their target audience. From Instagram for photos, to Twitter for promotions, YouTube for detailed videos and Facebook for networking, there is an ever-increasing pool of options to choose from based on what the audience requires. The right channel for the right audience is what helps ensure successful dissemination of the message.Convenience In a content marketing situation, convenience will translate into how often the consumer reads the content. Any number of factors will reduce this convenience, such as too many pop-ups or adverts or lack of optimization for a mobile device. Even with good search engine optimization, it may not be enough to assume that the consumer will find you. Instead the content needs to be easy to access through multiple channels such as email, newsletters, blog features and social media posts and reposts.Image credit: pixabay | geralt under Public Domain Dedication.

5 Ways to Eliminate Deadwood for Direct and Concise Writing

I believe more in the scissors than I do in the pencil, Truman Capote once said. In other words, what we cut out of our writing is sometimes more important than what we put in. So lets continue to cut the clutter. How do we stop wasting words and get to the point? Here are five more strategies to apply when revising and editing essays, memos, and reports. Use Active Verbs Whenever possible, make the subject of a sentence do something. Wordy: The grant proposals were reviewed by the students.Revised: The students reviewed the grant proposals. Dont Try to Show Off As Leonardo da Vinci observed, Simplicity is the ultimate sophistication. Dont presume that big words or lengthy phrases will impress your readers: often the simplest word is the best. Wordy: At this moment in time, students who are matriculating through high school should be empowered to participate in the voting process.Revised: High school students should have the right to vote. Cut Empty Phrases Some of the most common phrases mean little, if anything, and should be cut from our writing: all things being equalall things consideredas a matter of factas far as I am concernedat the end of the dayat the present timedue to the fact thatfor all intents and purposesfor the most partfor the purpose ofin a manner of speakingin my opinionin the event ofin the final analysisit seems thatthe point that I am trying to maketype ofwhat I am trying to saywhat I want to make clear Wordy: All things being equal, what I am trying to say is that in my opinion all students should, in the final analysis, have the right to vote for all intents and purposes.Revised: Students should have the right to vote. Avoid Using Noun Forms of Verbs The fancy name for this process is excessive nominalization. Our advice is simple: give verbs a chance. Wordy: The presentation of the arguments by the students was convincing.Revised: The students presented their arguments convincingly. Or . . .The students argued convincingly. Replace Vague Nouns Replace vague nouns (such as area, aspect, case, factor, manner, situation, something, thing, type, and way) with more specific words—or eliminate them altogether. Wordy: After reading several things in the area of psychology-type subjects, I decided to put myself in a situation where I might change my major.Revised: After reading several psychology books, I decided to change my major.

The Aeneid By Publius Virgilius Maro - 1712 Words

The Aeneid was written by Publius Virgilius Maro, also referred to as Virgil. He was a Roman man born in northern Italy, in around 70 B.C.E. Virgil, who known for his poetry, especially his earliest work, wrote The Aeneid which was known as his greatest work. His gained his knowledge from studying Greek and Roman authors. Although Virgil studied both cultures his work was more so influenced by the Greek culture, his work was written with the use of common themes that Greek writers used for so many years. He was especially known for writing method in which he borrowed from Homer. The Aeneid, which was unfinished at the time of Virgil’s death, was crafted from an existing tradition surrounding Aeneas that extended from an ancient Greek poet.†¦show more content†¦For the purpose of this paper, the heroes that will be discussed are Achilles and Aeneas. Although they have similar backstories they have different personalities in many ways. Through the readings, one would kn ow that both Achilles and Aeneas are the sons of a Goddess. Achilles was the son of Thetis who is the Goddess of the sea, while Aeneas is the son of Venus, also known as Aphrodite, who is the Goddess of love, sex, beauty, and fertility (Sayce 35). Making both of them sons of goddesses makes them perceived at a higher standard than others would be. It also makes one feel that they should act a certain way because of the fact that they are slightly superior to other characters within the stories. Aeneas understands this more than Achilles does and carries himself different. Aeneas is illustrated more so as people person while Achilles is more so the individual. Aeneas has more ties to others besides himself, especially when he lands in Carthage. Aeneas meets Dido, Queen of Carthage, and they both fall in love with one another. Even with the hesitation with their relationship, it was destined that they would get together, especially considering â€Å"Dido resembles Diana, [and] Aenea s resembles Apollo: thus Dido and Aeneas are thereby shown to be both of equal status and equally matched to each other† (Sayce 31). Even before met he, during the Trojan war, Aeneas had his father and his son to motivate him in everything that he didShow MoreRelatedEdmund Spenser vs. Virgil and Ariosto Essay1986 Words   |  8 Pagesto read and understand poets such as Ariosto and Virgil, both of whom his works are frequently compared to. Born in 70 BC, Publius Virgilius Maro ranks among the greatest Roman poets who ever lived. With only a few Latin poets attempting to write an epic before him (Naevius and Ennius), Latin literature reached its peak wit the publication of the Aeneid shortly after Virgil’s death. His epic heavily influenced succeeding poets throughout Western literature. Ever since people have compared

Amazon Web Services Free Essays

AMAZON WEB SERVICES CASE ANALYSIS SNEHA KATKURI Amazon’s core business of selling goods (ranging from books to fresh food and electronics to fashion cloths) through its e-commerce portal has seen exponential growth which necessitated a need for a massive storage and computing infrastructure that is always available and is resistant to failures. After building this, it is intuitive for Amazon to open up the infrastructure and sell it as a commodity. This helps Amazon not only to attract more customers to this new product but also to build new infrastructure thus benefiting its core business. We will write a custom essay sample on Amazon Web Services or any similar topic only for you Order Now The unmatched economies of scale at Amazon offer huge cost effciencies through a combination of high-volume, low cost procurement thanks to bargaining power of buyer Amazon. In addition, constant technological innovations in design, operations and management of the data centers help Amazon reduce the prices of its AWS offerings. Because of cheaper service provision, there is a flood of new customers for AWS. However, with the advent of new competitors like Google Cloud Engine, there is an increasing stress on Amazon pricing. But, given that any typical business needs both scalable computing and storage, AWS, which offers a complete basket of services is a preferred choice for customers. Furthermore, the investments on AWS improved Amazon’s core business by helping it introduce value-added services. In 2007, Amazon introduced cloud- based music service to sell MP3 songs and a web- music player. Even though other competitors like Google announced a similar service, the music content available on Amazon was significantly cheaper and attracted more customers. Amazon Cloud Drive introduced almost simultaneously, runs on AWS (S3) service. The Kindle device sold by Amazon has a huge competitive advantage over Nook in the market thanks to up to 5GB of cloud- based free storage for storing books and personal documents. This also reduced the manufacturing cost of the device by getting rid of microSD card slot. Amazon AppStore, that runs on AWS, built to sell Android apps is a popular value added service to the recently introduced Kindle Fire device. Often, the prices of these apps are way lesser than those of competitors like Google. Instant Video is another massively popular service which helped Amazon build a huge eco system of content like music, books, apps and video that is vital for the success of a tablet device in the current ever- changing market extremely crowded with numerous devices from various manufacturers. Amazon has an advantage over competitors in this market because they were the first to market and so have had more experience and time to work out the kinks. Their 99% uptime guarantee for the S3 service is a testament to the fact that they have experienced issues in the past and have learned from them to the point of being able to offer guarantee to the users. Also, because designing and building such huge cloud infrastructures requires vast amount of resources, competitors need precious time to catch up. In addition, Amazon itself is a very big customer for AWS. Hence, strengthening AWS is a natural choice for Amazon which is in its own business interest. For other players in the market, for example, RackSpace, a huge uncertainty exists in planning new initiatives and introducing new services on its cloud products. Also, AWS is a product evolved from Amazon’s existing infrastructure unlike some competitors’ alternatives which had to be built from scratch, in turn giving a huge lead time to Amazon in cloud computing. Moreover, huge costs involved prohibit existing clients of AWS to switch to a new, yet cheaper, alternative. Furthermore, Amazon has learnt the imperatives and modalities of implementing and maintaining a network out of their business need and so as a consequence has better insight of flexibility some real world situations need. Thus I think though Amazon is giving up its competitive advantage of software competency by offering AWS services, it is in turn proving to be profitable to the Company in the long run. How to cite Amazon Web Services, Papers

What Is Your History With Journalism Example For Students

What Is Your History With Journalism? Q To begin with, what is your history with journalism? A I began working on my high school newspaper 2 or 3 years before graduation. I was a journalism major as an undergraduate in college. I worked for a couple of newspaper during my college years. I went into the Navy after I graduated from college. Most of my time spent in the Navy was working on All Hands Magazine, which is the Navy’s personal publication. And I was freelancing for different newspapers at that point. When I got out of the Navy, I worked on my Doctorate degree and got a job teaching journalism at The University of Alabama. I stayed there for 25 years, during which I worked for a couple of newspapers. Some were part-time for this and that. I left Alabama in 2003 and went to Emory, Virginia for 3 years. In 2006, I moved to Knoxville. Q What was the typical, or most popular format of media during your time? For example, was print quite popular, or maybe radio? A I’m not sure I can answer that specifically. I was interested in print. I was interested in newspapers. So That was most prominent for me. Q Do think that has changed? A It probably wouldn’t be print because that has receded. But, I like to write and I like to report and I like to do the things associated with what we used to think as print. Q Speaking of the format of media, sites like Buzzfeed and Huffington Post seem to be popularizing the use of â€Å"to the point† journalism instead of â€Å"long form† writing. Which do you prefer, both as a creator and a receiver? A I’m not sure I prefer one over the other. They have their use and appel to certain people. What we try to teach students both so that they can make a good choice there. I think that is one of the ways journalism is changing because we are shifting from something that used to be very media-specific to getting something on your electronic device, there may be a variety of ways you may be getting that news source. Q Do you think â€Å"to the point† journalism is the media layout of tomorrow? A I think so. I think people want stories, they want news. We have kind of have had them in the same grouping together, but they are separating as they probably should. Q If so, will the media world lose a certain â€Å"high quality essence†? A I don’t know that I ever bought into the â€Å"high quality† stuff. Newspapers have been around for a long time with excellent journalism. They also did really shotty journalism. I saw both happen. I don’t think it is a matter of the medium. I think it is a matter of how much care they take in the news. Q Even though no form of media, even telegraphs, has died out, many believe that print journalism is on its way out. Do you agree? Why? A I would disagree because print has it’s uses. Print used to be the only medium. What has happened in the last 15 years is that we have seen this radical change. Your journalism doesn’t have to be in print any longer to exist. Print is probably going to be around for a while. Print has become pretty expensive compared to some other things now, where it used to be fairly cheap. What we should always be concerned about is the content, not the medium. Q If it were to succumb to the electronic media, would anything be lost? Or would the journalism industry work just as efficiently and successfully? A I have made the argument that the quicker newspapers die out, the better journalism will be, because we would finally be forced to take advantage of the mediums online offers. Right now, most print newspapers are still operating in a print kind of world. They don’t understand that they could do so much more. So, I think a lot of things are going to change because of the technology. Q As a professor, you train young minds to prepare for the journalism industry. Do your methods of teaching, or what you teach, change drastically over the years as media is innovated? A We have always had to pay great amounts of attention to the technology, whatever technology we are using. When I started as a journalism major, I had to prove that I could do basic typing skills because not everyone could do that. I am sure there are people of a previous generation who were saying â€Å"Why should you learn how to type?†. So, we have always followed the technology. We have always had to pay attention to making sure our students had a technological norm or standard. I suspect it will always be the case. Q Do you encourage students to pursue this field, even though it has a reputation to be one of the most competitive fields? A Why not? It has always been competitive. It is never offered great monetary rewards. People get into it because they find other rewards. The career paths that students have now are much different than what I had, and they seem to be more complex. Q What advice do you give to your students about the future, or the uncertainty, the journalism industry? A Uncertainty means that there are lots of opportunities there. If you are looking for stability, get a government job. If you are creative and have a passion for things that journalists do, then by all means pursue it. There are lots of opportunities out there. I fact, I think there are lots for opportunities now than when I was graduating. For instance, when I was an undergraduate journalism major, neither I nor anyone else even thought they could be a publisher of anything. And now, I am teaching my senior level class how to publish and be their own publisher. 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